Not necessarily!

I received a solicitation recently. For $149 a company, Elite Media Incorporated, will write ten, 5 star reviews for your company, and post them on Google, Yelp and Facebook.

They don’t know who you are. They don’t know what you do. And they don’t care.

They do care about $149. The solicitation is aimed specifically at home audio businesses.

You have to wonder how many of those fancy reviews out there have hired companies like this.